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A 'poacher turned gamekeeper' was how a former client described my next career step, now that I had brought a close to my time on the provider side. The concept, of course, is that often the best person to hire as a gamekeeper is a former poacher! Former poachers know all the poachers’ practice - their strengths and weaknesses, and most importantly, how to keep them under control! So, after 20 years on one side of the creative industries, I’m now looking to bring some fresh insight to the other!
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As a former MD of a creative firm, I know how the business works. Applying this insight, I can ensure that you get the most value from the creative team you appoint.
Sometimes, just knowing where to start can be the hardest thing?
I can help you research and state your corporate brand position;
assist in selecting a panel of creative professional resources to interview and appoint;
guide your business to negotiate reasonable fee arrangements and,
I can assist you manage and monitor project performance,
so that you get value for money and the best possible aesthetic execution.
Given the levels of expenditure involved in a typical design project - whether it's developing a brand/corporate identity or producing corporate/marketing collateral - this is a significant expense that cries out to be managed with experience.
More importantly however is the broader value at stake. This significant corporate investment dwarfs the advisors' fees by an order of magnitude and certainly the unacceptable cost of failure!
Ensuring your creative partners deliver quality is a critical task but not all organisations have the capacity, or the expertise, to manage this on their own.
Equally, when from time to time, projects go off the rails or worse still, relations falter, an independent arbitrator can be an effective counsel to getting affairs back on track.
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Eunan McKinney is a political science graduate of UCD and Business graduate of DIT, who entered the design industry in 1985. In 1991, he established a design communications consultancy and was its Managing Director until 2005 and a contracted Consultant until June 2007. He has a strong reputation in the arena of corporate communications, having advised a number of Ireland’s leading state-sponsored and publicly quoted companies.
He has served as Chairman of the Graphic Design Business Association (now Design Business Ireland -DBI), as a Council Member of The Advertising Benevolent Society (TABS), as a Council Member of the Institute of Designers in Ireland (IDI) and as a professional member of the Design Management Institute, USA.
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As an independent, brand consultant my focus is to provide an objective, creative voice, that can foster effective relations between a client
company and their creative partner(s).
For further information or to discuss any potential project you can call me on +353 87 2568692
or email: info@eunanmckinney.com
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